Twitter isn’t just for brands and businesses. It’s not just for casual users posting jokes at each other. It’s not just for YouTube producers, tossing their new videos to the winds. Anyone can carve out their niche, up to and including authors.Now, authors have a special relationship with Twitter. At first glance it seems hard for someone used to writing hundreds of thousands of words at a time to condense thoughts into 140 characters. It’s truly not that difficult. Think about cover blurb reviews, elevator pitches, and other such short form supplementary work. That’s what authors can do with Twitter.What I’ve done is compiled a list of possible ways an author can promote him or herself on Twitter. They’re all simple and relatively easy to do, with the agility an author is afforded and the casual atmosphere they’re allowed to take.

Source: 15 Ways Authors Can Promote Their New Book on Twitter