TikTok made me read it: #BookTokBooks have been entertaining the masses for longer than TikTok, but with the rise of #BookTok, users are combining the classic pleasure of reading with the engaging content found on TikTok. TikTok creators frequently share their love for unique or popular topics, inspiring others to pick up a new hobby or dive deeper into one that was already a part of their lives. Through these shared connections, users elevate and highlight products they love and encourage community growth both on and off TikTok. This is on full display in the steady growth and success of #BookTok, a TikTok community that’s full of creative individuals that share a common passion for literature.#BookTok is the go-to hashtag for all content pertaining to books, reading, writing and everything in between. With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms. The #BookTok community has been on TikTok since early 2020, but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders. Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 5M videos and reaching over 21.9B views globally to date.
