How does Twitter work when used as a marketing tool?When used as a marketing tool, Twitter can help you increase book sales. Here are a few ways to use it to promote your book: Create a fun and interesting Twitter handle. You’re a writer. So be creative! Use a character name or a play on words related to your book title. Your Twitter handle is your first impression, so make it count. Tweet on a regular basis. The more you tweet, the more your Twitter followers will see you. As people interact with your tweets, their followers will take notice and start following you. And the bigger your following, the better your chance for book sales. Use hashtags. This requires some research. You want to include hashtags to trending topics that will bring attention to your tweets. A smart hashtag campaign can really increase your visibility. Track your metrics. Your Twitter account allows you to look at how many tweets you’ve posted and how many people have interacted with and retweeted your posts. This will help you see which tweets have the most engagement. And once you know what your audience likes, you can tailor future tweets to their preferences.What are the limitations of using Twitter as a marketing tool when trying to sell your book?One of Twitter’s biggest limitations is the character limit. By design, each tweet needs to be brief. And although short form communication is great for some people, it’s not always the best method for book promotion.Keep in mind that you have to put some time and effort into Twitter marketing before you see results. And this is another limitation for some people. If you don’t tweet about your book on a regular basis, you’ll lose visibility—and possibly even Twitter followers.Fortunately, you can overcome these limitations. It just takes some creativity and effort!