Alex Hoffman

Digital Marketing

Hi, I’m Alex, and I’m a digital marketing professional seeking to grow my knowledge and experience. I enjoy solving problems and helping teams achieve their marketing goals.

I have an interdisciplinary degree from the University of Michigan with a focus on Writing and Media Research.

During my previous Roles, I’ve served as support for project teams, helped prepare presentations, and communicated results from data analysis to clients and fellow team members. I’ve also developed educational content for introductory marketing courses and am certified in Digital Marketing and e-commerce, Google Ads, and Google Analytics.

My hobbies include writing, improv, and stand-up comedy. All of these transfer to my marketing passion and bring a unique perspective in captivating and engaging audiences in the digital world.

Right now I’m searching for a full-time digital marketing position where I can make a meaningful contribution while further growing my knowledge and expertise.

“Birds of a Feather” a short story by Alex Hoffman

Selected Work Samples

Brand Voice

This was a project for my digital marketing certificate that focused on designing a social media post to promote a national pet’s day sale for a fictional pet food and supply company called Nature’s Pet. This completed activity demonstrates my ability to write, design, and repurpose engaging content for social media. It also demonstrates my knowledge of brand voice.

Analyzing Data

This was from a case study I did that focused on collecting analytics data and analyzing it using pivot tables. The goal of this project was to collect data from a fictional online cookware retailer and use it to compare specific KPIs (Site Visits, Conversions, and Conversion Rate) over the course of a week. This project demonstrates my familiarity with key marketing metrics and my ability to sort through data and collate it into something meaningful. It also shows my familiarity with Excel.

Open full Excel Spread Sheet.

Content generation

This is a paid blog post I wrote for a small company (Coactive Design) that focuses on producing educational content for marketing courses. The focus of this post was on the ways that marketing trends were influenced by the COVID-19 pandemic. This project demonstrates my ability to perform secondary research and write meaningful and engaging content for audiences.

The Covid-19 pandemic has undoubtedly shaped many aspects of society and day-to-day life in recent years, and it has had a notable impact on the strategies that companies are using to best engage their consumers. As with any major shock to the way we do business the effects of the pandemic have been varied and far reaching, and are not always easy to fully understand. But anyone who seeks to market their products in the Post-Covid world we now live in, must strive to understand these effects and adapt their strategies for customer engagement in order to avoid falling behind the competition.

Link to full blog post.

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